if they think it benefits them and if they think they can get away with it.

Thats exactly my point. If everybody just "forgives" them right away, then they got away with trying. Then they have no reason not to try a different approach later. What would be needed for this cycle to stop is to actually show them that it does not benefit them and they have a lasting negative effect on their business just for trying.

And in a mid-budget game like this, player goodwill is a part of the numbers. This is not (yet?) a big brand like CoD or something that people will buy and support no matter what. They have to keep their community together or they do not have a business.

(That does not mean that people cannot review however they want of course, I am just putting my thoughts out there.)