I said much the same on the Behaw thread. If price parity was there or a sliiiight premium, I'd probably be at least 80% veggimeat. And then as said on another comment, once mcD's/etc starts using it due to price, people won't think twice about eating and buying it. I don't think the need or want will be reducing long term as we give it what climate change has in sure for us, so whoever cracks scaling production will have it made.

I feel texture is there on most of the bigger name products, and as someone who doesn't usually seek out veggies, I loooove Beyond's flavor profile.