There is a whole class of "influencers" that get paid to shill for everything from liquor to policy on every platform. Tiktok, a foreign company, owns the algorithm, so they can promote whatever they want.

This all seems sketchy, but then I recall citizens united and the fact that billions are spent directly purchasing influence in the actual government. They just don't like some other entity putting their finger on the scale.

I'd much prefer systematic reform where money can't buy influence and companies (US or otherwise) can't spy on their users, yet that will never be on the table because of the money and power Facebook and others have.