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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 9 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] Grangle1@lemm.ee 2 points 9 months ago

I hear you, it sucks sometimes, especially with Asian-made games/software which LOVE locking themselves to one OS or platform literally for completely random, arbitrary reasons. You can still play them on mobile though. Especially given that you don't quite want to install a Linux OS on your phone yet (I mean traditional Linux, not Android or a de-Googled Android offshoot) since that's still largely a work in progress and not ready for primetime yet.