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The stark difference between a Kroger and farmers market strawberry
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this post was submitted on 22 Apr 2024
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In this instance it's likely a different variety. I would guess it's a processing variety versus a shipping variety.
Most strawberries for long distance shipping are bred for a lower degree of softening during the ripening process. This is done by selective breeding for a lower expression of expansin activity. This allows for them to have a shelf life of 3 weeks.
Processing varities (preserves, freezing, etc) have a very sort shelf life. Often only 3-4 days. They are selected for the deep red color throughout the fruit as well as yield. This deep red color looks better in the finished products.
I grew up on a farm and strawberries were one of the big crops. You might be right but I think the biggest thing is that they are simply picked green. Not 100% green, but as soon as they show a little red, they are picked. They last MUCH longer this way, but at the cost of flavor. There are different varieties, but those two berries look the same (most of the ones you see are the jewel variety)