This is some good looking analysis on Tesla's current problems.
I don't know if "Bankruptcy" is a word to be thrown out right now. But it is clear that the Cybertruck is a dud, the Model 2 is allegedly cancelled, and the Model 3 Highland refresh barely moved the needle.
Finally, TSLA sold fewer cars in Q1 2024 while the overall car market grew in sales. It could be an EV-only blip or problem, but in any case, its a clear problem for Tesla.
Overall, the substack article stays focused on GM, Chrysler, and Nissan and how these 2008-era and 1999-era bankruptcies have similarities to Tesla's troubles today. It seems a bit hyperbolic, but it overall seems like a good read.
I live in Norway which has become a mature EV market thanks to subsidies. The things that come out of china these days compared with the catchup from established EU/Japanese brands might also have something to do with it. China is subsidizing it's auto industry pretty hard, and they do make decent cars.
Yes, i mean I can only look to myself as a consumer. Tesla ticks alot of boxes, and the lower the prices get the better it gets. They are still competitive and I consider them. But I see what the others are doing and what trim levels you get from the competition. Now I can get my leather seats and foldable towbar and sounds systems and massage seats and all the other goodies I am used to in my vehicle. In the end Tesla can't solve everything with a OTA updates, and selfdriving is cool, but there are other options I want in my car that is not all about software. I feel they put all the eggs in one basket.
We will see when I am looking for my next car in about two years time! It will be very interesting, and I am not complaining about more options.