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Around 10-15 years ago when that meme/stereotype was popularized , that was kind of the case. The world has moved on since then, the perception of veganism has changed, and it's not a big deal anymore. Its easier to be vegan now, too. restaurants/grocery stores have more offerings, big brands have vegan options, people aren't usually rude to you anymore for being vegan or asking for vegan stuff.
I think all this contributes to vegans feeling less of the need to assert themselves like before. I feel like its because people nowadays "get" it and back then most non vegan people didn't get it.