1285

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

485 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments

[-] kat_angstrom@lemmy.world 15 points 7 months ago

For consumers, "enshitification" is a reminder of how things get worse. For companies, apparently it's a delightfully new lower bar to aspire to. This is some Darkest Timeline kinda BS

[-] jabjoe@feddit.uk 6 points 7 months ago

Guess we need to be careful what we give a name!

[-] Quadhammer@lemmy.world 1 points 7 months ago

Join me in my new company shitify where we see just how low we can go

[-] swordsmanluke@programming.dev 3 points 7 months ago

Let's start a patent troll company that exclusively deals in dark pattern bullshit. Then sue every company that implements any of our terrible patents for as much money as possible. Use the proceeds to ~~bribe~~ lobby congress to pass stronger consumer protection laws.

this post was submitted on 04 Apr 2024

1285 points (99.2% liked)

Technology

59385 readers

1166 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS