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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
DNS-based ad blocking is unfortunately much less effective. It's still better than nothing though, that's for sure.
A multi-layered approach is the best approach. My pi-hole blocks advertising domains, malware domains, etc. That helps tremendously with all the “smart” devices that include DVRs, streaming devices, etc. where you can’t install something like ublock. I also make sure something like ublock is installed wherever possible.
Yup. I've got DNS, IP lists, zenarmor, and browser extensions