Apple managed to capture lightning in a bottle, twice. First by making a better Walkman, and then again by making that device a phone with internet access. They were able to leverage that success to revitalize their computer hardware business and act as a platform for selling accessories, and all of that made them very successful.

But the stock market doesn’t care about past success, it cares about growth, and without a major new, or buzz worthy product, investors might start to turn against Apple. Problem is, they have ridden the iPod horse about as far as it can go. They tried putting wheels on it, but that failed, and the jury is still out on whether tying one to your face will work out or not.