What confuses me is how Microsoft tried this with Internet Explorer, only allowing Windows tech support on IE. To this day Microsoft forces reinstalls of Edge and only begrudgingly allows for non-edge integration because browser installers force it by twiddling with the registry.

No one wants to be force fed ads, and as YouTube has demonstrated, Google can't help itself and will push the envelope of public patience. Sooner than that, I suspect angry Linux engineers will crack through WEI so that every system with their patch looks like a bare bones Chrome terminal.

We still should block this effort of we can, and push the notion that Google is not being a good-faith custodian of the net, and should be broken up via antitrust laws. Bit ultimately it will do what the UK and red-state anti-porn laws are doing, driving the rest of us underground along with the Anarchists, Lunatics and Terrorists.