1350

Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 3 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

233 comments fedilink hide all child comments

Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

you are viewing a single comment's thread
view the rest of the comments

[-] seSvxR3ull7LHaEZFIjM@feddit.de 57 points 3 months ago

Early results suggest the effort is working. According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

Yeah, because users get tricked into clicking and then immediately leave.

[-] gregorum@lemm.ee 20 points 3 months ago* (last edited 3 months ago)

But not before commenting, “fuck spez!”

[-] TexasDrunk@lemmy.world 13 points 3 months ago

Which counts as engagement.

[-] merc@sh.itjust.works 10 points 3 months ago

And doesn't bother Steve Huffman because you're using his Reddit username, and by doing that you're talking about Reddit, effectively promoting it. Stop using "spez" and start making it so Steve Huffman has trouble giving his real name to a real hotel, restaurant, etc. because they say "oh, that asshole?".

this post was submitted on 14 Mar 2024

1350 points (98.0% liked)

Technology

55674 readers

2882 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS