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Google is the new IBM
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
Google targets ads they deliver based on the data they collect. They don't "whore out" the data. That's just a lie that's been repeated so often people take it as gospel. I've never seen a shred of evidence to support it, and when I worked there, the employee training everyone took annually was very, very clear on respecting user privacy and getting everything reviewed by privacy experts before it could be released.