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xkcd #2899: Goodhart's Law
(imgs.xkcd.com)
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What's even better is when your metrics are based on last year's metrics so you better achieve exponential growth or start looking for another job.
The year before last we achieved 1% test error rate in an area, and the bosses were seriously considering having the following year's goal be 0%. Someone had to point out that if anyone had 1 error on Jan 1, we literally couldn't do anything to achieve the goal the rest of the year and may as well give up entirely.