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Twitter is now X as the little blue bird disappears
(www.theverge.com)
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He's wanted an X company for so long - it feels like something from a teenager desperately trying to be edgy.
He got x.com in 1999, trying to make an online bank. He then bought/merged with a company that was doing an online payment system, envisioning it as part of X, but that got rebranded to PayPal and ended up being spun off separately, ultimately bought by eBay. The online bank thing failed.
I think he's probably going to try to make Twitter the base for a new online bank thing, but I hope not too many people are dumb enough to trust their money to Musk.