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How the web became unreadable
(infosec.pub)
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this post was submitted on 05 Jun 2023
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Technology
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We wanted it all to be free. It was free. I remember the early days of the internet, the webforums, the IRC, it was mostly sites run by enthusiasts. A few companies showing their products to would-be customers. It was awesome and it was all free.
And then it got popular, it got mainstream. Running servers got expensive and the webmasters were looking for funding. And we resisted paywalls. The internet is free, that's how it's supposed to work!
They turned to advertising. That's fair, a few banners, no big deal, we can live with that. It worked for television! And for a while that was OK.
Where did it all go sideways? Well, it was much too much effort to negotiate advertisement deals between websites and advertisers one website at a time, so the advertisement networks were born. Sign up for funding, embed a small script and you're done. Advertisers can book ad space with the network and their banner appears on thousands of websites. Then they figured out they can monitor individual user's interests, and show them more "relevant" ads, and make more money for more effective ad campaigns.
And now we have no privacy online. Which caused regulators like the EU to step in and try to limit user data harvesting. With mixed results as we all know. For one it doesn't seem to get enforced enough so a lot of companies just get away with. But also the consent banners are just clumsy and annoying.
And now we're swamped with ads, and sponsored content written by AI, because capitalism's gonna capitalism and squeeze as much profit as they can, until an equilibrium is reached between maximum revenue and user tolerance for BS. Look up "enshittification"
I wonder how the web would look like if we had not resisted paid content back then. There were attempts to do things differently. flattr was one thing for a while. Patreon, ko-fi and others are awesome for small creators. Gives them independence and freedom to do their thing and not depend on big platforms or corporations. The fediverse and open source are awesome.
There's still a lot of great stuff out there for those of us who know where to look. But large parts of the internet are atrocious.
No it didn't. Running a server today is dirt cheap compared to the bad old days. So is registering a domain. Getting a TLS certificate doesn't cost anything at all.
However, there are a lot more people here now. It used to be you could feasibly run a moderately popular website off a single server and it'd be fine. Now, with billions of people on the Internet, you need an army of servers distributed around the world if your site gets even remotely popular.
That's a feature, not a bug. Consent banners were manufactured as a way to turn public opinion against GDPR and generate political pressure to repeal it. “Look at how those Europeans ruined the web!” GDPR was supposed to pressure these unscrupulous advertisers into giving up their spooky tracking, but they did this instead. And it's working—most people blame GDPR for ruining the web, not the sleazeballs who actually ruined it.
I feel like that's where online payment systems really let us down. If there was an easy universal way to pay a few cents to view content and it wasn't a privacy and fee nightmare, I'm sure people would have no problem doing that. Digicash systems come to mind, I hope they could make a comeback one day.
But I also fear a lot of the damage could've been done already, kids who grow up with the internet now will probably only remember big tech platforms and may not be very eager to try out something more complicated.