The reason I don't agree is that the article overlooks that old school execs have found in the silicon valley the gold rush.

A place where engineers are the miners that have allowed them to make tons of money easily, by simple, old school, well established, amoral business tactics. Their preaching poisoned the silicon valley. Mckinsey type of execs and exec consultants raveged the silicon valley's tech companies as soon as the big money started flowing in, burning everything in the meantime. For the movie industry, the newest wave of "technological exploitation" took longer because they are historically a very conservative, well established industry led by tech illiterates.

The next industry will be automotive. Which is one of the most corrupted and amoral industry out there, even without modern tech. Now that old school automotive execs are learning how to turn on a computer, the new wave of tech based exploitation will start there (and it is already starting)