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Spotify’s first US price hike for Premium is coming next week
(www.theverge.com)
This is a most excellent place for technology news and articles.
They'll find another means to serve ads to Premium customers. I pay for it because it's very convenient access to lots of music, and the rights holders are compensated (albeit not as much as I'd like).
I'm already pissed off that they blatantly insert ads in the middle of sentences in podcasts (if you check the premium wording, it says "ad free music"). Might consider cancelling if they hike the price.