I feel like they're fighting an up hill battle against startups. If you're a tech startup, you don't have to invest in physical office space. You can hire competent people from anywhere. Pay them competitively and not have to drop 50K a month on a corporate office lease. It's a minor edge in the long run, but something of an inevitability I think. Anyone genuinely competent realizes that if you force people to go into the office, you're just gonna have people who dick around in the office and make idle conversation while staring at their phones instead of doing honest to God work.