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Google raising price of YouTube Premium to $13.99 per month
(9to5google.com)
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this post was submitted on 20 Jul 2023
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I never understand the practice of increasing prices to stuff like this when you have less income, because all it does is drive away current and potential customers.
It's like with cinemas, if you reduce the ticket price enough you'll easily fill up screens. If they want more money from YouTube premium they should reduce the price to increase membership to cover the cost and then some for what you reduced it by.
It's not rocket science.
Similar to rocket science, there are mathematical formulas you can use to analyze how many buyers there will be for a product at a given price point. Clearly Google did the math and found that this was the optimal amount to raise the price to without losing too many subscribers and that it would result in an increase in overall profit.
with this price change they still make more money if they loose less than ~14.3% of their users. i think that's actually plausible. never underestimate the laziness of people to change something they have become accustomed to.
idk if it's laziness, people just get used to the service
But I don't get why they want to do that, I feel like no-one uses YT Premium and they should reduce the price instead to get more users
I feel like they could gain way more with a cheaper price though, and then they can be less shackled by ad agencies too that seem to be able to dictate a lot of YouTube policies at the moment
I use YT prem. Use a ton of YT for the kids and I like that my YT prem helps the content creaters I sub to. Though, if they had a patron or something they'd probably get a cut.
This price raise sucks, bc now I will probably cancel. It's not worth that much.
I've always wondered if subscriptions would balloon if they just charged like $2 per month. But I think they set the price where it is so it can be competitive vs potential ad revenue (which they are amping up like crazy)