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European Union set to revise cookie law, admits cookie banners are annoying
(www.techspot.com)
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this post was submitted on 08 Jan 2024
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How would the advertisers get location IP if they can't have the data?
Edit: whoops, got trigger happy. Anyway, I'm totally behind taking back control from advertisers. They have an outsized influence in society. I also think there are unforeseen consequences of your blanket statement suggestion that haven't been considered, hence wishing for a simulation. Again, if advertising is less targeted, cost of customer acquisition goes up and most business models break.
Your browser would technically have to request the advert anyway. So they'd have your IP regardless if they served you an ad. They just wouldn't be allowed to push it and your browser fingerprint to 1000+ "data partners".
A better addition might be to have a dedicated advert tag in HTML, that disables any JS within that block, so the only thing they can do is give you a chunk of HTML/CSS/images with no ability to fingerprint.