1033
European Union set to revise cookie law, admits cookie banners are annoying
(www.techspot.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 08 Jan 2024
1033 points (99.3% liked)
Technology
59982 readers
2102 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
There's no reason they can't just use the page you're on and a very rough "location from IP address" (e.g. just the country, and sometimes not even that), to give the advertisers something to aim at. If you're on a camera website, you'd see camera shops in the UK, etc, rather than a load of weird buttplug shaped things from Temu.
How would the advertisers get location IP if they can't have the data?
Edit: whoops, got trigger happy. Anyway, I'm totally behind taking back control from advertisers. They have an outsized influence in society. I also think there are unforeseen consequences of your blanket statement suggestion that haven't been considered, hence wishing for a simulation. Again, if advertising is less targeted, cost of customer acquisition goes up and most business models break.
Your browser would technically have to request the advert anyway. So they'd have your IP regardless if they served you an ad. They just wouldn't be allowed to push it and your browser fingerprint to 1000+ "data partners".
A better addition might be to have a dedicated advert tag in HTML, that disables any JS within that block, so the only thing they can do is give you a chunk of HTML/CSS/images with no ability to fingerprint.