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In unsurprising news, Reddit prepares IPO
(www.businessinsider.com)
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this post was submitted on 07 Jan 2024
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Can you short an IPO?
You can short it at open and hope you have enough collateral to withstand a lot of volatility through the hype cycle. Long term I expect you'd win but it wouldn't be comfy getting there.
Yeah, rather certain they'll come out of the gate at least lukewarm if not hot. There will be reports on how much money they can make in advertisement and how many millions of paid views they have and how much money that's worth on paper. They'll hide the bot numbers in the fake account numbers as long as they need to to get out of the gate. Then their investors will be in charge. Every bad decision is an opening for a lawsuit. Investors will kick out the scumbags the c-staff will deploy their golden parachutes.
Communities will still struggle to work around the advertisers and trolls.
Same bull, just another brick in the wall
This stuff always feels like rich people scamming other rich people. Both sides know reddit isn't worth nearly as much as they claim, but they play this song and dance with it and the one who actually ends up with the company at the end (usually) loses out while everyone else manages to make billions.
You know, it could be. Most of Wall Street is a needlessly complex game of making money out of nothing.
But imagine if you took reddit and gave it over to someone trustworthy. Some kind of actual business genius that could navigate the investors and the communities and make them benefit each other in symbiosis. That many eyes is worth a hell of a lot of money. Get that marketing data out of there quietly, get those ads in there tucked in the streams in a way that they could be teased out of the stream and open the API back up to everyone. (even google? especially google) Push the advertisers to make relevant shill posts instead of ads.
There's little damage there that couldn't be undone, but the bar to finding a person that investors would allow them to fix it is damn high.