I mean, *maybe. *

First, they’re not seeing the effects of their policy yet. Its too soon after launch. I know I haven’t received a notification yet, and if they lock it down, netflix is getting cut. I might rotate them in and out, but like in the case of twitter and reddit, I will walk away. There’s more content out there than anyone can watch in several lifetimes already. If I resubscribe one month per year to catch up on the baking show, so be it.

Second, they’re doing the typical thing where they’re quoting a KPI without context. Once things have settled down (which, again, they haven’t yet) we can see whether their month over month and year over year subscriber count, hours watched, and revenue has increased over what it would have been otherwise. That’s a key part. If, six months from now, they’re showing sustained and above average growth in major markets, then they did make the right call (for them - I’d still be out as a customer). If not, then whoever came up with this scheme should be questioning their decision-making.

In science, cherry picking measurements to support your narrative is called p-hacking. It’s frowned upon. In business ot can get you promoted, unless you happen to work with someone who knows that trick and who is willing to out you doing it.