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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
(www.theinformation.com)
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this post was submitted on 26 Dec 2023
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I don't know if reddit ads provide a good roas. We tried a few campaigns and gave up because it was so far off what we see on other platforms. The community is super anti-advertising, the targeting is really limited by community and geo.
People go to reddit to veg out, not to shop. I think the only times I've made purchases based on things I've seen are when there's a discussion and numerous people make a recommendation for the same thing, or maybe a few cases when the op is showcasing something they had a personal part in creating.
I agree and I also think companies will (or are) going to try more "organic" marketing by going into comments and pretending to be customers and recommend their products.
I thought about that when I went to a new hair salon and in their new customer form one of the questions was "how did you hear about us" and one of the options was Reddit.
I kind of would rather have ads if I had to because they are easier to identify. Now I can't trust people in the Reddit comments.
If an advertiser figured out how to orchestrate that swarm of comments getting behind a recommendation that all seem very natural it would be difficult to tell that it's an ad and not just organic feedback.
I share your worry as well that it may already be happening.