1573
Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
(www.theinformation.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 26 Dec 2023
1573 points (97.9% liked)
Technology
59588 readers
3208 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
Back when Reddit was good the ads used to be like regular posts with a comment section, so you could actually talk about the product and exchange experiences, and the advertiser would sometimes respond. I found it to be a transparent and valuable way of advertising, and I actually liked the ads back then because there was a social and learning aspect to them. But of course they got rid of that, supposedly because what if somebody says something bad. They don't understand that the lack of honesty and dialogue is what makes people loathe ads.
From my most recent memory, advertisers can still enable the option to allow comments. It was an interesting idea, and I too appreciate it when advertisers went in there to communicate about valid questions and concerns with their product.
My suspicion is that the big advertisers are using marketing agencies who don't have the time or budget to go and moderate inauthentic conversations in those comment threads however.
Sad but its true, also mqrketing ppl seens dont undestards diff between have buyers from ads to have buyers with engage other ppl to buy the product