I haven't researched laptop prices in ages so I'm not sure what things go for these days. They mention in the article that this laptop will be expensive, but I didn't get a feel for how expensive. What's the premium for a laptop like this when comparing roughly apples to apples?

I love the idea of this, like most tech people will, but I also think the premium is going to kill them. At some point all the connectors and covers and the logistics are going to be tough to justify versus just a regular machine. Most people don't upgrade their desktops, which are infinitely and easily upgradable, so doing so on a mobile device is going to be a tough sell (since there always be a price premium). It's a noble idea that on the surface sounds awesome, but I think these guys will have a hard time. For example, it's silly to have to "upgrade" your laptop with a couple of extra ports when for literally just pennies, the OEM laptop maker could just add them to all their laptops. Mass production is incredible at driving costs down.

I wish them luck, but I think beyond a base of hardcore nerds, average users will never understand this product.