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What do I look like, a sailor?
(startrek.website)
Post memes here.
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Laittakaa meemejä tänne.
That's pretty much how they navigate in Ulaanbataar, Mongolia. There are technically streets and building numbers... somewhere in the utility bills. But people instead use logos on buildings to navigate, which are abundant and prominent because who wouldn't want an entire street be referred by their brand name.