Wow. This is super garbagey:

simultaneous substitution, or sim-sub for short, which used to just allow Canadian commercials to play over American ones but now apparently enables Bell to also substitute betting infomercials. Bell, which owns both CTV and TSN, partnered with US bookmaker FanDuel last year on its FanDuel Sundays segments “to give fans a glimpse of what goes on behind the scenes during every game, thanks to contextually relevant insights from FanDuel oddsmakers,” according to Media in Canada. It also hosts a segment on cable titled TSN Edge, which goes much further in touting specific bets.