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Firefox is on the brink of being dropped by the US Government
(www.brycewray.com)
This is a most excellent place for technology news and articles.
Savvy people may bother. Everyone else, who are much more numerically significant, still won't.
Those two crowds intermingle, you realize that, right? They're your family and friends, and they talk to each other.
My family prefers convenience and I cannot for the life of me make them realize the value of their privacy. They get lost if a button is placed at the top of the phone instead of the bottom. They complain when they click on an ad and the resulting page is a "cannot find the server" (because of it being blocked). To them, ad blocking is an inconvenience.
I guess it will just come down to which is more inconvenient, a web page that doesn't work every once in a while, or constantly being bombarded by ads which makes a web page hard to read.