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Behold The Hyundai Uni Wheel. Transportation May Never Be The Same
(cleantechnica.com)
This is a most excellent place for technology news and articles.
Meh, it's still a portal hub, where you put the input shaft is a minor difference. It's still putting the gearset in the hub, increasing the total weight of the vehicle, and increasing unsprung weight.
Calling it a new thing is a lie. All they've done is switch it to planetary gears. I'd bet lots of money this was tried a long time ago, and was shelved in favor of an offset input shaft.