People spend one-third of their lives asleep. What if employees could work during that time … in their dreams?

Prophetic, a venture-backed startup founded earlier this year, wants to help workers do just that. Using a headpiece the company calls the “Halo,” Prophetic says consumers can induce a lucid dream state, which occurs when the person having a dream is aware they are sleeping. The goal is to give people control over their dreams, so they can use that time productively. A CEO could practice for an upcoming board meeting, an athlete could run through plays, a web designer could create new templates—“the limiting factor is your imagination,” founder and CEO Eric Wollberg told Fortune.

Article (fuck your paywall)

Edit: someone else beat me to it, I cede to you my bruh