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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
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this post was submitted on 24 Nov 2023
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This is what I thought when micro transactions in paid games started around 10 years ago. I was wrong.
Ubi will pull the classic pretwnt it was an accident, then in two years slowly roll it out. People will kick and scream, but still buy their shit. Then it'll become normalized and slowly get worse. Next gen of kids growing up used to this won't know what the big deal is when we complain.
Same cycle over and over with all kinds of stuff over the past 20 years.
Fair AAA will always have a core demo who don't care as long as their addiction is fed, but I think the fuss we raise should at least keep it out of the majority of games, and make people implementing it feel kind of scummy, so that's something.
Like MTX are relegated to a very specific "type" of game which is instantly identifiable, and not that well regarded compared to more, uh, pure (?) games.
Summed up: ads and dark patterns will always work on a certain segment of the population, but they don't necessarily get to be seen as normal or cool.