I wish the EU would just fuck off of the games industry

So, you're also American.

I don't generally think that "culture" policies like this make much sense, but it's important to note that "promoting culture" is the subject of legislation in a number of countries outside the US to a greater degree than it is here.

Things like quotas on domestically-produced content on radio or television are common in a number of countries. Even Canada does that.

It's common in many countries in Europe to have something like a "culture ministry", where a portion of the executive portion of government is dedicated to setting policies associated with culture.

So while I get the whole gut "why is the government trying to legislate culture" thing, this sort of thing is not gonna be wildly unusual in a number of countries in Europe in other forms of media. That is, it'd be a little odd if this wasn't specifically done with video games, by the norms there.