McDonald's loses out in legal beef with Hungry Jack's (www.abc.net.au)

submitted 11 months ago* (last edited 11 months ago) by MHLoppy2@aussie.zone to c/australia@aussie.zone

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A court has ruled a Hungry Jack's burger did not infringe on McDonald's trademark.

McDonald's argued its rival's product could confuse consumers and eat into its profits.

A scientist was brought in to weigh the two-patty burgers over the three-year trial.

McDonald's has lost its legal dispute with fast-food rival Hungry Jack's over its Big Mac lookalike burger the "Big Jack".

The American giant had claimed that consumers would confuse the Big Jack with the Big Mac and this would eat into McDonald's profits.

But Justice Stephen Burley ruled against the claim in the Federal Court today.

"Big Jack is not deceptively similar to Big Mac," Justice Burley said.

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[-] stifle867@programming.dev 35 points 11 months ago

It was obviously designed to play on the whole "Big Mac" brand but to say it's deceptively similar and would lead consumers to mistaking it for the "Big Mac" was just insane. Everyone knows you get a Big Mac at Maccas only, and if it's not Maccas it's not a Big Mac.

[-] dyathinkhesaurus@lemmy.world 10 points 11 months ago

Also, it's not that big.

this post was submitted on 16 Nov 2023

74 points (98.7% liked)

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