This is the best summary I could come up with:

TikTok said in September that it had over 100,000 registered creators sharing products via its Shop affiliate program where it pays out a commission to influencers for sales generated via their videos.

"Obviously TikTok has to answer to some of this if they've got counterfeiters selling on their site or their app, but as far as I can tell from the ads and the options, they appear to be the legitimate thing," he told Insider a few days after his video took off.

The TikTok Shop listings for many of the items don't explicitly claim to be from Lululemon, with some merchants describing the bag as a "Lululimonn," "Lululemoon," or "Lololemons" accessory.

As large tech platforms like TikTok, YouTube, and Pinterest as well as a flurry of startups try to push social shopping into the mainstream in the US, policing influencer content could pose a major challenge.

Influencers are poised to become a bigger part of the online shopping experience as traditional e-commerce platforms like Amazon introduce their own TikTok-style video feeds.

Amazon recently co-launched a program alongside brands including Glassdoor, Expedia Group, and Tripadvisor to crack down on fake reviews and elevate trustworthy user content.

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