Something that I've found that's counterintuitive is that there's more ISP competition rurally than in cities. In a rural setting anyone can slap a radio on a tower and get access to a reasonable number of homes. With 60GHz equipment showing up, the speed isn't terrible either.

This might be true for fibre as well, but you don't see that as much. Our independent ISP has been busy trenching all over the county. Certain towns have direct access, while every one else benefits from fixed-wireless towers having direct fibre connection.

In the city you just can't do direct line-of-sight wireless, and while your customers are more tightly packed, trenching in fibre must be a non-starter for anyone that isn't Telus/Bell/Rogers.