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Firefox starting to remove tracking parameters from shared URLs
(blog.nightly.mozilla.org)
A place to discuss the news and latest developments on the open-source browser Firefox
Changing those param names can actually be pretty complex, because they're used for all sorts of analytics. Whole ad campaigns revolve around those codes, behind the scenes.
I don't want to give these people any ideas, but you can just pseudo randomize parameter names and decode them server side before storing them for analytics, so this is a non issue.