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Actors say Hollywood studios want their AI replicas — for free, forever
(www.theverge.com)
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this post was submitted on 14 Jul 2023
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I wonder what the future is gonna hold for famous people. There's gonna come a time when a rando dev can just press a button and a beautiful, funny, and any other-positive-quality-you-could-want person will be generated. This person will never commit a sex crime, will never say a racist remark, never do anything controversial. I imagine once that happens that's just kinda it for famous people who represent a brand.
But it's not that easy. If this rando dev's creation never catches the public's attention how can they love it, hate it, forgive it and love it again. So this positive-quality-creature can’t be a star.
And how about acting? You don’t think that acting is an art. That actors actually create a character, that’s either boring for the audience or catching it’s empathy. If there’s no actor creating this character, than the rando dev has to create them.
And to make a movie they have to create a lot of different characters and some will turn out to be better in creating characters than others. So they will be famous for doing it great. The public will admire them and they will have their moments on the red carpet and get the chance to make a racist remark or slap someone in the face.
You know, Mark Twain was such a rando dev. And he got a lot of fame. And now the fame will be coming back to the authors…
Look at animated movies. They're giant collaborations of hundreds of mostly anonymous people, basically large software development projects. They hire stars to do the voices, not because they're all that great as voice actors (trained voice actors can often be had cheaper), but to be the face of the film in public and promote it.
That is, the skill of a Hollywood star is not really anything to do with the product, but simply being famous, recognizable, and likeable. They are a brand, like Mickey Mouse or Colonel Sanders (once an actual person!).
I bet studio execs and agents hate having to deal with their stars' erratic behavior off screen and their personal projects. AI stars voiced by unseen voice actors are much more easier to deal with and they can pay voice actors less. This is IT driven enshittification of the entertainment industry.