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Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[-] Kyle_The_G@lemmy.world 385 points 8 months ago

Ya I'll never stop using ad blockers, the internet is essentially unusable without them. Mine still work on youtube but if the day comes that they don't I'll just stop using it. We need some competition here, things have gotten increasingly anticonsumer and the companies have gotten too comfortable doing and charging whatever they want

[-] DarkenLM@kbin.social 78 points 8 months ago

The problem with any youtube competitor is that there is no way in hell they can cover the costs of the infrastructure required to host the same amount of videos youtube has and streaming them to the millions of users youtube serves daily.

[-] knatschus@discuss.tchncs.de 2 points 8 months ago

Why not? Youtube was big before google bought it

[-] The_Vampire@lemmy.world 24 points 8 months ago

Youtube had a space devoid of competition. The next guy doesn't. If the next guy wants to compete, they have to have all the features of Youtube or people will complain. Many of Youtube's current features cost money and weren't present when Youtube started.

The space is also more regulated now that Youtube exists, meaning the new guy has to follow regulations which normally costs money. When Youtube started, those regulations didn't exist, because Youtube didn't exist.

Youtube got big by building a city in an open field surrounded by nothing but open fields. The next guy has to build a city directly next to Youtube, follow all the same laws as Youtube, and ask you not to drive into Youtube.

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this post was submitted on 01 Nov 2023
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