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Reddit kills awards and coins
(old.reddit.com)
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It's rumored that Reddit is about to launch a new "creator program" that will pay Redditors for high-karma activity on the site. This change is probably meant to accommodate this new feature.
All for the "engagement rate" to be presented during IPO.
Instead what they'll get is a metric shitton of bots trying to game the system, further tanking the site
how is paying people going to "keep them profit oriented til profits arrive"?
how could they even have the cashflow to support that? money isn't free anymore
I'm guessing new deals with advertisers. These changes will incentivize more neutral, advertiser-friendly comments on their platform. I imagine that's going to make them more lucrative to advertisers going forward, so that their ads are shown next to harmless memes instead of bad-faith political arguments in cat pic subreddits.