What if they're doing this, letting us all get riled up, and then after the black out they go "ok ok, we get it. We'll reduce the cost down to insert still high but irritatingly doable number" and that was the plan all along. That they started outrageously high so they can land where they actually expected to be. A bunch of users go back grumbling but feeling like they still won, yet we got 4d cheesed.

Or I'm just high.