This is the same chicken / egg thing as plastic pollutions.

Sure consumers choice of whether to discard or recycle a plastic straw is nothing compared to the decisions of corporations, but then consumers invest in those companies, buy their products, and elect representatives who do not hold them accountable.

Big tech has ruined the internet because people were willing to trade their privacy and their attention in order to watch gifs of cats playing the piano. I'm not "blaming" people for that - hell, I was one of them, but you can't solve the problem without understanding how it's perpetuated.