this post was submitted on 05 Sep 2026
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I really think Jobs dying was the start of the tech industry enshittification.
While he was a massive cunt and didn't personally develop the products, he pushed his people to innovate, and the rest of the industry followed to try to keep up.
Once iPhones became yearly iterative bullshit, the industry followed.
But Moore's Law slowing down does come into play.
My lay-person perspective is Jobs pioneered enshittification. The iPod was not an mp3 player, you had to use proprietary format music, which needed to be loaded with iTunes, a piece of proprietary software that acted almost like a virus once installed on your machine.
Huh? You could use mp3s and other formats on the iPod.
Yeah, but you could only load the mp3’s on there from iTunes on one specific computer. Other mp3 players at the time would let you drop mp3’s in from any computer’s file system (which enabled a lot of piracy)
It may be that his death marked a turning point, in a sense: He had already been forced out of his role as CEO by business executives in 1985 and didn’t return until 1997, when the company was on the brink of collapse. He then truly turned the company around through innovation: first with the iPod, then with the iPhone—both products that changed the world. I don’t want to downplay this foresight at all, and I also think that Jobs was someone who cared about the cause—about products that are meaningful and useful.
Nevertheless, I don’t believe the start of enshittification can be pinned to the date of his death. Rather, he was one of those, who laid the groundwork for it—here’s an example: soon, Google will tighten the screws and design the Play Store along the closed model that Apple introduced back in the day.
In short: I think there are many other reasons. Jobs was an outstanding businessman, but he lived in a different world than the one we live in today.