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Deepfake celebrities begin shilling products on social media, causing alarm (arstechnica.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Deepfake celebrities begin shilling products on social media, causing alarm::Hanks and other celebrities have recently become targets of AI-powered ad scams.

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[-] RobotToaster@mander.xyz 2 points 1 year ago

People can already do that with written media, and we have ways to deal with that.

[-] admin@lemmy.my-box.dev 1 points 1 year ago

There are ways, but whether or not they are effective enough remains open for debate. During the pandemic misinformation reigned supreme, setting millions of people back in the process. Adding deepfakes to the mix is not going to make things better.

this post was submitted on 05 Oct 2023

266 points (97.5% liked)

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