this post was submitted on 05 Oct 2023
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Having the Star Wars license is what saved the company.
That and Bionicle.
Lol
@MajesticSloth Lego Bionicle is what saved the company. Look it up. It’s a fascinating story actually.
Ruining the product to save the company.
What is it like being so confident yet so incredibly wrong?
The pre-HP and pre-SW Lego Castle and Space sets had more pieces and better designs. They were superior and more dynamic sets.
There are far better sets than there were prior to that. Look at all the massive sets now. Lego ideas. Botanical. Even remakes of old sets, I don't know what you are on but Lego is better now than ever.
“I don’t like the new thing because it’s not the old thing”
You're calling Star Wars and Harry Potter the "new thing"?
How did they ruin the product with Star Wars sets?
I have non-licensed Lego sets from 1995 that cost $0.24 per brick at the time (inflation adjusted) while currently most comparable sets like City and the like are around $0.10 per brick.