this post was submitted on 17 Aug 2026
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[–] SkunkWorkz@lemmy.world 54 points 3 days ago* (last edited 3 days ago) (4 children)

It’s a Thai and Austrian company.

This is the original Red Bull

An Austrian dude found this drink in Thailand and then negotiated a deal with the family that owns Krating Deng (Red Bull) so he could sell a fizzy version in Europe and later the rest of the world.

Thanks to that Austrian guy that Thai family is now the richest family in Thailand.

[–] taj@lemmy.world 11 points 3 days ago

This is a great TIL. I had no idea red bull was Thai!

[–] zerofk@lemmy.zip 4 points 2 days ago

If it’s Austrian why do they use a bull instead of a kangaroo?

[–] Airfried@piefed.social 4 points 3 days ago

It's an Austrian company even though 51% of it is still owned by the Yoovidhya family. They co-founded the company in Austria with Mateschitz and hold the current patent. But it's still an Austrian company, not a Thai one. At least I could find nothing that clearly states it's legally Thai in any capacity.

[–] Malyca@lemmy.zip 3 points 3 days ago (1 children)

Crazy story! I'm so glad it worked out for each party.

[–] strahlemann@sh.itjust.works 1 points 2 days ago

what is your stake in this?