this post was submitted on 10 Aug 2026
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Fediverse
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I don’t think naming it “Fediverse” would help much. The Fediverse is already a confusing concept for a lot of people, while “better version of Instagram called Pixelfed” is more straightforward. I think the best bet might be to improve the UX on the official Mastodon app, make an official Lemmy app named Lemmy, etc. Have “make an account” default to the largest instance, but have a “choose a different instance” option in smaller font as well, complete with a question mark button that gives people a VERY brief explanation of what an instance is, reassures them that they don’t need to worry about it right now, and mentions that they can change it later. This might be tricky on Lemmy in particular, as the flagship instance from the lead devs is controversial and no longer the most popular one, but might work better on other Fedi platforms.
I kind of agree with the rest of this though. The Fediverse simply lacks most of the celebs, interesting people, and dopamine-providing stuff that mainstream social media has. You’d probably need to do some kind of big PR campaign where celebs talk about moving to Fedi platforms (and have them, you know, actually be on here.) Make a big cultural movement where all the cool kids are moving to Mastodon. I’d like to hope you could bring in some excitement without the kinds of shitty, manipulative algorithms that the big platforms have. But it probably would help to make it somehow easier to find interesting/fun/engaging stuff. You might need a more Reddit-style setup where you select some interests and it points you to related communities or hashtags that are popular on your instance or something.