I've been seeing these posts, and I even saw some on Bluesky, where everyone is talking about wildberry warehouses being hit. They even showed video of these warehouses on fire.

I have only only one question.

What are "wildberries" in this context?

[–] FaceDeer@fedia.io 20 points 4 days ago

It's the name of a company, the Russian equivalent of Amazon. Their warehouses are basically the same as Amazon's, gigantic facilities filled with other companies' products. So there's tons of cardboard, fabric, plastic, lithium-ion batteries, a paradise for fires.

Apparently the Russian military's been using them for logistical support so Ukraine declared open season on them. Turns out Russian fire marshals are just as bribeable as everyone else in Russia.

[–] CarbonIceDragon@pawb.social 5 points 4 days ago

from some other posts, it sounds like its essentially Russia's equivalent to Amazon

[–] otterpop@lemmy.world 3 points 4 days ago

It's basically Russian Amazon from what I understand

[–] quarkquasar@lemmy.world 1 points 3 days ago

As others have said, it's the Russian version of amazon.

I believe the creator of the name said they wanted to liken the availability of items to purchase to picking from a plethora of wild berries in nature.