this post was submitted on 21 Jul 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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This is Youtube trying to eat Patreon's lunch, essentially.
A lot of creators are going to Patreon because they're smart enough to recognize that putting all eggs in the YouTube basket yields diminishing returns over time. Hopefully this doesn't change that.
I think it was setup more as an alternative to Twitch Subscriptions? A way for streamers to monetize their content on YouTube. For a long time this was a reason for people choosing Twitch and other platforms over YouTube.
The annoying thing is, on Twitch when subscribed to a channel, you no longer get ads on that channel. With YouTube people still get ads, which makes being a member a lot less attractive.